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JANUARY 2014 issue of
Rental Management

Getting serious about profit
Getting serious about profit

Deals, education and networking highlight The Rental Show 2014

Anticipation is building as the opening of The Rental Show 2014 in Orlando, Fla., nears. The exhibit floor has been sold out for months and registration numbers are pacing ahead of last year as the industry prepares to descend on the Orange County Convention Center for the 58th annual equipment rental industry-specific trade show and convention organized by the American Rental Association (ARA).

The show, scheduled for Feb. 9-12, 2014, will feature more than 23 rental-specific educational seminars, several networking events and a show floor with more than 675 exhibitors including 80 first-time companies.

More than 160 exhibitors also are offering Show-Only Specials this year, deals attendees only can get at the show.

“The Rental Show remains highly relevant to the success of ARA members. It’s where new profit-generating ideas are learned, new relationships are formed, new products are viewed and the only place rental operators can visit over 675 vendors under one roof,” says Christine Wehrman, ARA’s executive vice president and CEO.

“I can’t think of a better venue that offers so many ways to stay on top of current trends, build a knowledge base, leverage Show-Only Specials and maximize profitability like The Rental Show,” Wehrman says.

The activity starts the day before The Rental Show opens, as party and event rental professionals gather for Events & Tents,
a full-day workshop on Feb. 8. The 8 a.m. Welcome Breakfast will include a presentation on 2014 trends forecast by Robin Brockelsby, Creative Coverings, Sparks, Nev. During the day, attendees will pick from 16 educational seminars, which will focus on various topics including brand promotion, sales culture, draping, lighting and new ideas on saving money and handling events.

At noon is the new Inspiration Challenge design event, pitting two designers and teams of attendees against each other in a battle of rental items and creativity. Following the afternoon seminars, Susan Southerland of Just Events! Group, Orlando, will deliver the keynote address. Then, buses will be available from all show hotels to the Events & Tents Reception at Café Tu Tu Tango.

On Sunday, Feb. 9, The Rental Show seminars will take place in the morning and afternoon. Topics range from Facebook and driving profit to search engine optimization, conflict resolution and more. In addition, this year there is a specific Construction Track with a Rental Town Hall industry panel as well as seminars focused on Tier 4, DOT and safety regulations, and “Creating a More Profitable and Productive Business Through Regulatory Compliance.”

Lunch With ARA is scheduled for noon on Sunday, Feb. 8, and will include the presentation of ARA’s volunteer awards as well as recognition of the 2013 Certified Event Rental Professional (CERP) graduates. Lunch With ARA is sponsored by Atlas Copco Construction Equipment, Doosan Portable Power, KOR-IT and Subaru Industrial Power Products.

The ARA Young Professionals Network Reception on Sunday night from 5:30 p.m. to 8 p.m. at Kings Bowl Orlando is sponsored by the ARA Foundation, Arrow Material Handling Products and Vermeer.

The keynote session will start at 8 a.m. on Monday, Feb. 10. During the keynote, the Rental Hall of Fame will welcome 2014 inductees the late T. Charles “Charlie” McCourt and John “Jack” Greenfield. Also during the keynote, Mike Blaisdell, ARA’s president and vice president of Bunce Rental, Tacoma, Wash., will pass the gavel to Paul Phelon, ARA’s incoming president and president of Timp Rental, Orem and American Fork, Utah. In addition, ARA leadership will discuss the association’s outlook for the industry and unveil the latest revenue forecasts from the ARA Rental Market Monitor™.

The keynote address, sponsored by Ditch Witch, will be given by Billy Beane, general manager of the Oakland Athletics, baseball icon and subject of the movie “Moneyball.”

The trade show floor opens immediately following the keynote session at 10 a.m. until 5 p.m. on Monday. Exhibits also will be open Tuesday from 9 a.m. to 5 p.m. and Wednesday from 9 a.m. to 1 p.m.

Each of ARA’s 10 regions will host a reception for its members on Monday, Feb. 10, from 5 p.m. to 6:30 p.m. The receptions will include a short program by each ARA regional director, and presentation of the Regional Person of the Year and President’s Image Award winners.

Advance registration and ticket are required. Tickets are $20 each and include two complimentary drink tickets and light hors d’oeuvres.

The annual International Reception is scheduled for 5 p.m. to 7 p.m. on Tuesday, Feb. 11. Tickets are complimentary for international attendees from outside the U.S. and Canada, and advance registration is required. Beverages and hors d’oeuvres will be served and longtime international members will be recognized for their ARA involvement.

Also on Tuesday, the ARA Foundation Charity Auction and Reception is scheduled for 5 p.m. to 6:30 p.m.

ARA’s Big Splash at SeaWorld® Orlando starts at 7:15 p.m. on Tuesday, with the attraction open exclusively for The Rental Show guests until 10 p.m. to enjoy its thrill rides, shows, gardens and marine animals. Food and beverages will be provided throughout the event. Tickets are $50 per adult and $25 per child ages 6 to 12. Food and two drink tickets will be included with the evening’s admission. At 8:15 p.m., everyone attending is invited to the Dolphin Theater for the Blue Horizons® dolphin show.

The event is sponsored by the ARA Foundation; ARA Insurance; Cushman; John Deere; Kohler Engines; LBX Co., Maker of Link-Belt Excavators; Rental Management; Subaru Industrial Power Products; and Takeuchi Manufacturing (U.S.).

Wednesday, Feb. 12, is the last day of the show. The Wednesday Wake-Up Session with Scott Greenberg, “Cut Loose Your Sandbags: How to Overcome Mental Hang-Ups and Soar to Success,” starts at 8 a.m. Then the trade show floor opens at 9 a.m. and closes at 1 p.m.

For more information about The Rental Show, go to TheRentalShow.com.

Advance registration available through Jan. 31

Advance registration pricing for The Rental Show will continue to be available before Jan. 31 with a savings of $25 on full registration and $30 on exhibits only registration.

The Rental Show is Feb. 9-12 at the Orange County Convention Center in Orlando, Fla.

Exhibits only registration is $60 per person for American Rental Association (ARA) members and $120 per person for nonmembers, and allows you access to the trade show floor from Feb. 10-12. The registration cost increases to $90 for members and $150 for nonmembers on site in Orlando.

In addition to trade show access Feb. 10-12, full registration also includes the day of educational seminars on Feb. 9, morning sessions on Feb. 11, the Wednesday Wake-Up Session “Cut Loose Your Sandbags: How to Overcome Mental Hang-Ups and Soar to Success” on Feb. 12 and the keynote session with baseball’s Billy Beane on Feb. 10. Full registration is $250 for ARA members and $350 for nonmembers through Jan. 31. After that date, the price increases on site to $275 for members and $375 for nonmembers.

Registration for Events & Tents, the day-long program just for those in party and special event rental, is $275 for ARA members and $375 for nonmembers through Jan. 31. On site, the price is $300 for members and $400 for nonmembers for the full day of education and networking on Feb. 8.

Complete details and online registration are available at TheRentalShow.com.


The Rental Show returns to New Orleans in 2015

Mark your calendar: The Rental Show 2015 is Sunday, Feb. 22, through Wednesday,
Feb. 25, at the Ernest N. Morial Convention Center in New Orleans.

Since The Rental Show 2012, more than $50 million in renovations were completed at the convention center including a brand-new entrance and The Great Hall ballroom. In addition, the Louis Armstrong New Orleans International Airport recently began $300 million in capital improvements.

This will be the eighth time The Rental Show has been held in New Orleans, with the most recent show in 2012. It also was held in the city in 1967, 1974, 1987, 1992, 1997 and 2002.




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